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March Madness Hoopla Helps Promote Active, Healthy Students

March 1, 2017

American Heart Association Partnership Aimed at Boosting Students’ Fitness  

WHAT: Kickoff Event for Balling for Heart March Madness, a partnership of the American Heart Association (AHA) and Cincinnati Public Schools promoting month-long activities to increase student health and fitness at Mt. Airy and Carson elementary schools. As part of the partnership, the AHA is spearheading donations of basketballs to CPS schools.

WHEN: Thursday, March 2, 2016 – 10 a.m.

WHERE: Mt. Airy School — 5730 Colerain Avenue 45239 (Mt. Airy)

WHO: Principals and sixth-grade students at Carson and Mt. Airy elementary schools
— Shroder High School cheerleaders and band
— American Heart Association representatives
— CPS Deputy Superintendent Laura Mitchell

Lack of physical activity plays a role in childhood obesity, which can lead to increased risk of a variety of health problems including coronary heart disease. Studies indicate that about one in three children in Cincinnati is overweight or obese.

Balling for Heart PosterBalling for Heart March Madness – a partnership of Cincinnati Public Schools and the American Heart Association – draws upon the “hoopla” of college basketball championship season to encourage students at two CPS elementary schools to increase their physical activity in fun, engaging ways designed to lead to healthier lifestyles.

As part of its Heart Ball Fund-raiser, the American Heart Association will donate basketballs to the two schools and others in CPS. Students will be challenged to monitor their own fitness activities and track the results. Tools including a calendar of suggested activities will be provided. A kickoff event on March 2 with cheerleaders and basketball stations will launch the program. The goal is to expand to other schools in the future.

Attention Reporters and Editors: This event will be highly visual and coverage is welcome!

Lori Fovel, Director of Communications, American Heart Association (513) 842-8871, lori.fovell@heart.org
Janet Walsh, Director, CPS Public Affairs: (513) 363-0023, 207-8181(M), walshja@cps-k12.org


News Public Affairs Department

Office of Communications and Engagement

Email: media@cps-k12.org
Phone: (513) 363-0020

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